Digital Marketing Case Study 4 Example | Topics and Well Written Essays - 1250 words

Digital Marketing 4 - Case Study Example Their lifestyle also denotes a proper work-life balance. As per the demographic segmentation, there is increased percentage of middle age group individuals in UK market. Poverty level is considerably low in UK market due to economic stability in the geographical region. Cookery and textile business is utilizing online platform to communicate with target audience (Bea’s Handmade, 2014). Expert classes are designed for students along with production of unique textiles for UK consumer market segment. However majority percentage belongs to middle income group segment and this requires proper designing of communication strategy. Technological developments in UK have been able to transform its business environment. UK government is actively involved in lump sum investment towards research and development activities. Funds of  £4 billion have been allocated in R&D sector. Key developments have been mainly in communication and internet segment. The rapid change of broadband diffusio n has enhanced growth of internet and mobile communications. Technological development has also encouraged transfer of high street shops to online platform. This aspect has been incorporated in the marketing strategy of cookery and textile business. Online platform such as Facebook, Twitter, etc., is being utilized by the firm to promote products and interact with customer base (UK Parliament, 2015). Governmental support towards developing new communication channels shall be an opportunity for the business in future years. As per the analysis on income distribution in UK market, majority of population belongs to middle income group segment. This might negatively affect Becky’s business to certain extent since individuals would not have high disposable income to be spent on cookery classes or handmade products. Positive impact on the business shall be in the form of governmental support to promote textile products. Culture of UK denotes a proper work-life balance,

Lesson 5 Disscusion and Assignment Example | Topics and Well Written Essays - 500 words

Lesson 5 Disscusion and - Assignment Example The lyrics were written by big talents and were very innovative. In most Motown music albums, it appeared that the sound engineers placed the echo and equalizer right on the tape when they were moving between the rhythm tracks. In every Motown album the musicians and equalizer were same, but each album was different from the other. Making the albums required loads of creativity and most of the times it was the combinations of all the songs in an album that is more admiring than any individual song of the album (Coffey, 82-83). One popular Motown album was released in 1960 by the American singer Sammy Ward also known as Singing Sammy. The bestseller song of the album was â€Å"That’s Why I Love You So Much† which he sang duet with Sherri Taylor. Tin Pan Alley was the name given to the West 28th Street in New York where many musicians did business during the period between 1880 and 1953. Some examples of this model are Frank Sinatra’s â€Å"Young at Heart†, Cole Porter’s â€Å"High Society† etc. It is not practically possible to pin down a definite year as the starting era of rock ‘n’ roll music. It was in 1953 that rock ‘n’ roll gained significant popularity in the music industry with Crazy Man Crazy recorded by Bill Haley (Gillett, 3). The Beatles were an English rock band that originated in Liverpool in the year 1960, and it ruled rock ‘n’ roll industry for the next ten years. Their immense popularity worldwide can be attributed to their variety of wonderful songs that have become integrated in the modern music culture. Each song is characterized by unique sound. One interesting fact regarding the Beatles is that they composed their own songs, and the publishing rights of the songs were considered as commercial property to be sold by their manager, Brian Epstein (Richards, 1-2). The Sgt. Pepper’s Lonely Hearts Club Band is the most popular rock ‘n’ roll album ever made by the Beatles who were considered as the mo narch of